Adamo London and Evah London trace their origin from the high street styles of London, where the brands were first perceived. Defying the generic adaptations of trends, Adamo and Evah elaborate their inspiration from the lifestyle that a man and woman strive for and mix it with the chic street aesthetics of British fashion, which form the core of the brand. The brands are constantly evolving, reflecting the changing taste of the fickle minded youth it caters to, which is well travelled and has gained the intangible asset of a refined aesthetic and awareness of exclusivity of style on their travels.
Adamo London celebrates the different - the rebel. It accentuates its street style from myriad influences from athleisure and active sportswear for a client who is always on a move, who has too much to see and many places to be. The client is not a generic 'Man' but someone who understands that fashion and clothing must be appreciated as an extension of their personality. His aesthetic is not a subject to any social, cultural or psychographic boundary but is a reflection of their reminiscence of the wanderer he is.
With the belief that one's wardrobe is an augmentation to their personality, Evah London celebrates the women and their desire for an eminent lifestyle. The philosophy; that the world should be a well dressed place, is what the brand abides by and constantly strides towards bringing the high end elite fashion to the real world shopper. Evah London resonates the taste of the urban dweller who want to embrace fashion in their quotidian lifestyles.